DIRECTV Upgrades Its TV Delivery System With Harmonic Cloud Software

DIRECTV Upgrades Its TV Delivery System With Harmonic Cloud Software DIRECTV , one of the largest satellite TV providers in the United States, is upgrading its main television distribution system to improve efficiency, quality, and cost-effectiveness. The company is partnering with Harmonic (NASDAQ: HLIT), a well-known video technology provider, to modernize how TV channels are delivered to millions of homes. 📡 New Cloud-Based Media System The upgrade is powered by Harmonic’s VOS Media Software , a cloud-native platform designed to manage the entire TV broadcasting workflow. This includes everything from content preparation to final delivery through satellite networks. Instead of using separate hardware systems, DIRECTV now combines all operations into a single software-based platform. ⚙️ What the New System Handles Video content ingestion and scheduling Live playout and channel broadcasting Advertisement insertion and management Channel branding (logos and graphics) Video format conversion for sa…